GIBS is a social discovery app that turns screenshots into a shared feed, extracting context from what you save and surfacing it alongside what the people you trust are finding. The concept sits at the intersection of personal curation and social browsing: a space where a saved restaurant, a film scene caught mid-scroll, or a book cover photographed in passing becomes something findable, shareable, and alive. The project focused on UX strategy and experience architecture, with a single measurable goal: retention.

The core challenge was behavioural. GIBS asks users to form a new habit, to treat their screenshot folder as a social object rather than a private archive and that kind of shift requires more than a good interface. It requires trust. Users needed to understand what the tool was, feel safe sharing within it, and find a natural reason to return. The UX response was a longer, story-driven onboarding that didn't rush toward functionality but instead built context first, guiding users through what GIBS is, why it works, and what their feed could become, before asking anything of them.

A hands-on tutorial layer was embedded directly into the onboarding flow, letting users experience the core interaction, dropping a screenshot, watching it become a Find before the product was fully in their hands. This removed the ambiguity that kills early retention: users arrived at their first real session already knowing what to do and why it mattered.

Multiple click prototypes were developed across wireframe stages to test and refine the flow before any UI decisions were made. The work was structured deliberately to allow development to begin building the underlying architecture in parallel, while the UI designer refined the visual layer in real time compressing the build timeline without sacrificing the integrity of the experience.