OVATIME Nutrition extends the OVATIME ecosystem into performance supplements and everyday functional products. The brand targets young, ambitious football players who want accessible, professional-grade nutrition to support their training and recovery.

The project involved a full redesign of the product line and the visual identity for the nutrition shop. The goal was to establish a cleaner, more contemporary look while staying aligned with the personality of the OVATIME brand. Each product — from protein powders to hydration mixes and daily supplements — was redesigned with clearer hierarchy, improved legibility and a more premium athletic aesthetic.

The design system uses controlled color accents, simplified compositions and consistent architecture across all labels. This allows products to stand individually on the shelf but still form a coherent family when viewed together. The updated packaging also improves digital performance, making the products more recognizable and easier to navigate in the e-commerce environment.

The result is a unified nutrition subbrand that feels credible, modern and aligned with the needs of developing athletes — a natural extension of the OVATIME experience from training guidance to daily fuel.